Your first step is listening to your customers or your target audience and finding out what about their business causes them to lose sleep at night or what do they most stress about during the day. More often than not, these problems are tactical, which means they are day-to-day issues that they are most faced with…
You next step is to ask yourself, is what your offering capable of providing relief for these frustrations and stresses they are suffering from. In other words, can you promote a solution that they are going to want to listen to, then want to buy it to get that relief they need…
But, if you don’t know how to properly position your product or service, than your never going to be able to offer it as a solution to solve their problems…