If you don’t have well thought-out ad messages that are setup to have a conversation with your customer, than your going to keep losing sales…
You need to start out with identifying your target audience and the problems they are suffering from, your offer should provide their much needed solution. You also need to put together a very compelling Facebook ad campaign that, not only captures their attention, but also does a great job of having the right conversation and at the right time, without losing their interest…
Your Facebook ad setup, together with your offer, needs to work together to keep building a positive relationship, adding value at each ad message, but not losing sight of the end result, which is a sales conversion. Your strategy should mimic a normal everyday interaction between two people, not skipping over any step in between a first impression and a completed sale…
But, if you don’t know the best way to setup your Facebook ads to appear as a casual conversation, than your never going to be able to replicate that level of warmth, familiarity, and connection in your messaging…