Each ad copy package is written differently, because I always write with the end in mind and the journey towards that end.
Since I need to really understand you and your offer, and I like to overdeliver. I am going to write a mid-length ad copy, then I am going to reduce it down to a short-length ad copy. Your going to get ( 2 ) qualified ad copies for the price of one.
This is a popular package because it’s the minimum for matching an ad for each level of qualification that I promote: Know, Like, Trust. I write a long-length ad copy, then I reduce it down to a mid-length and short-length ad copy. I also write a retargeting ad copy that matches with your offer, this is usually a short-length ad copy. So, your going to get ( 3 ) qualified ad copies and ( 1 ) retargeting ad copy.
This package is for the advertiser that understands contingency ad planning. There are multiple ad copies written for each level of qualification: Know, Like, Trust. For each level, ad copy is written in long-length, mid-length, and short-length. Also at each level of qualification, an ad copy is written for retargeting. This is an all-inclusive package that addresses all the needs of a well developed ad campaign. In total, your going to receive ( 9 ) qualified ad copies, and ( 3 ) retargeting ad copies.