Your ad copy is the first step of your messaging campaign that can also be your last if it’s not written with the right end in mind…
You can have ad copy that can stand out, get read, and lead to your desired next step. You don’t need to do it yourself. You don’t need to try to figure it out…
You just need to want to have ad copy that is written for conversions…
That one ad didn’t work. I understand why now…
Your Facebook ad should have a purpose, the copy needs to grab the readers attention, keep them captivated, and tell them what you want them to do with a strong call to action…
Today my Facebook ads are written for different audiences, at each stage of qualification, lead with benefits, and my copy always asks for the next step…
Each of your ads should guide your prospect further down your sales funnel. As they keep progressing, the ad copy gets more personalized and fit for your specific objective…
You don’t have much time to convince or persuade your prospect, that’s why different ad copy lengths are key to promoting your benefits…
You never want to leave your prospect with questions, only answers to their problems and how to get your solution…
The tone of your ad copy, the simplicity of the message can be very effective when it is written for your specific audience…
Each ad copy is going to be written to meet the needs of your prospect that is reading it…
Features are just details, benefits are what sell your solution. Each benefit needs to support your objective.
Never forgetting that the benefit is a part of the solution they need…
Your ad copy needs to offer relief and the call-to-action is your chance to guide them to your solution for that relief…
You need a strong call-to-action that tells them exactly what you want them to do next…
Each time someone sees an ad with copy that is written with the end in mind, they are being qualified before they even reach the landing page…
Your ad copy is the start towards getting better results for one or all of your campaigns…
Benefits driven ad copy always converts better…
Knowing your audience and writing ad copy that addresses their pain points and takes them where they want to be improves results…
If your serious about improving your ad campaigns, then starting with having ad copy written for your audience at each stage of qualification and for the right sales objective is crucial…
Don’t continue to make the same mistakes of using the same ad copy for each ad. Start by making each ad tell the right story with the right ad copy…
Your ad campaigns are the first exposure your audience is going to have to your offer, therefore, you need the right message to match that moment of interest they’re currently in…
Don’t continue with the same old ad copy, give your campaigns a surge of adrenaline with customized messaging…
Give your offer a chance to reach your customer, with the right message, at the right time, and meeting their need for the right solution to their problem…
First, I need a little bit of information. As soon as I have the details I need, I start writing ad copy that I believe fits best into your campaign. To increase response rates, ad copy is not the only piece that will need adjustment, but it is the best piece to start with. Even if your starting a new campaign, you want to begin with fresh ad copy.
I need to gather information about you, your business, your offer, whether the ad copy will be used for a current campaign or a new campaign, for current campaigns I would like to see the ad copy, and finally the expectations outside of a conversion. This information is a good start to writing effective ad copy, but each advertiser will have specific needs, therefore, I try to make each order personalized.
Everyone has their own personal method, my own starts with your end-in-mind, then I begin to work backwards. With the right information, I can write a really good ad copy, obviously, the more I know, the better it can be. My copy writing style may be different from your style, therefore, I encourage you to be open-minded and wait to see the ad copy results from your own campaigns.
Each ad copy package is written differently, because I always write with the end in mind and the journey towards that end.
Standard
Since I need to really understand you and your offer, and I like to overdeliver. I am going to write a mid-length ad copy, then I am going to reduce it down to a short-length ad copy. Your going to get ( 2 ) qualified ad copies for the price of one.
Advanced
This is a popular package because it’s the minimum for matching an ad for each level of qualification that I promote: Know, Like, Trust. I write a long-length ad copy, then I reduce it down to a mid-length and short-length ad copy. I also write a retargeting ad copy that matches with your offer, this is usually a short-length ad copy. So, your going to get ( 3 ) qualified ad copies and ( 1 ) retargeting ad copy.
Complete
This package is for the advertiser that understands contingency ad planning. There are multiple ad copies written for each level of qualification: Know, Like, Trust. For each level, ad copy is written in long-length, mid-length, and short-length. Also at each level of qualification, an ad copy is written for retargeting. This is an all-inclusive package that addresses all the needs of a well developed ad campaign. In total, your going to receive ( 9 ) qualified ad copies, and ( 3 ) retargeting ad copies.
I try not to commit to an exact length for ad copy because I don’t believe it’s the number of words that you use that convinces or persuades best, but rather, it’s how you use those words that determine effectiveness. Every advertiser or their offer is going to have different needs, so I try not to confine myself. The objective is results, not word count.
Depending on the amount of orders that are ahead of you, it could take between 24-48 hours before I have a version of your ad copy that is ready for delivery. If I feel your ad requires more of my time to write a better ad copy, I will contact you to let you know. I try to complete all orders within the same week that they are processed, excluding orders that come in late in the week. For packages that have several ad copy, it may take longer then 48 hours, in those cases I will be in contact with you to let you know.
The reason why your choosing me to write your ad copy is because I have enough experience to do it effectively. Revisions aren’t part of my process for increasing your response rates. My best advice would be to think about this as committing to a strategy and seeing it through to success.
Ideally, no. Facebook does a really good job of optimizing your ad campaign, and this occurs over several days or weeks. If you were to change out the ad copy in a campaign, it would be like starting the campaign over again, and you lose all that optimization. The best method is to copy the campaign entirely, then ad the new ad copy to the new campaign, this way you test the results up against a currently running campaign. If your just starting out, then you can add the copy during setup.
Before you determine that the ad copy is working or not working, you need to consider all the factors that influence your ad response rate. Here are just some of those factors, along with the ad copy that you need to think about:
Facebook Algorithm
Audience
Special Criteria
Budget
Frequency
Campaign Age
Ad Age
Ad Image
Call-to-Actions
Ad Fatigue
Remember, your ad needs to be at the right place and at the right time, grab the attention of your prospect, and then the ad copy starts doing the convincing and persuading.
Of course I do. I want two things, 1). Provide you with the most value I possibly can, that is an increased response from your ad copy, and 2). Get better at what I do, that is provide the best marketing support to my clients. So, feel free to contact me with your results.
The ad copy is just the start for setting you up for success. [ SECRET ] I want more of your business, not just writing ad copy for you, I want to be your Internet Marketer Guy, I also offer an on-demand service, a self-service strategy plan, managed services, and full-service consultation, all of which I know can help you. I also can’t help but offer FREE information as part of writing your ad copy. Part of what I do is give you advice on what I think will help your response rate, from targeting the right audience to picking the right ad image. I also point out where I think you can improve your offer or your landing page.
