If your not familiar with email marketing or the best practices that successful businesses use to keep their customers purchasing, than your going to keep missing out on those easy sales…
Your email list is filled with customers that have already purchased from you, which means there is a high certainty that they will buy from you again. You have also already started a relationship, therefore, you simply need to keep building on it with consistent messaging…
A good email strategy will also encourage innovation in your product offering, creating, and building new products that can be of benefit to your customers. You don’t need to create an ad campaign to find them once again, you know exactly how to locate them, you just initiate an email campaign…
But, if you don’t have an email strategy that helps you define the best ways to provide value back to your customer, than your going to continue to lose out on any sales that could come from a direct, low-cost messaging campaign…