If you don’t have a well thought-out landing page that is setup to convert your customer, than your going to keep seeing your conversions decline…
There are standards under which a very good, highly optimized landing page needs to comply. Just knowing the standards creates a huge advantage for you, but applying them will provide a much better user experience and increase the amount of sales opportunities on your landing page…
You also have landing page strategies which take into consideration how your messaging is taken from across your entire campaign and presented to you customer. The continuity of your messaging is important, insuring that throughout the sales process your customer is made an offer in a message that maintains it’s integrity all the up to, and through your landing page…
But, if you don’t know the basic standards to use to fix your landing page or the strategies that you can use to increase your conversions, than your not going to be able to make the right decisions to stop losing sales…